Search Engine Optimization: Top 10 Things a Small Business Must Do July 15, 2009

Web marketing has become a very important part of any small business marketing plan. This is true because many people seek information on the Internet before inquiring directly with a business for the first time. The Website will be a greater marketing success if people can find it on Google and other search engines. In this presentation, the ten most important parts of getting your Website found in the search engines will be discussed. The presentation includes specific action plans for getting more qualified Web traffic to your Website. Small businesses can benefit greatly from these tips that have proven to work based on experiences with hundreds of Websites.

Presentation Take-Aways:

The listener will get specific tips and recommendations they can take back to their
organization and use to directly improve their online, search engine marketing efforts. It is very much a hands-on approach, with practical ideas that are appropriate for individuals at all levels.

Key takeaways include an understanding of the following 10 steps:

1. Develop a Search Engine Strategy
2. Research Key Word Phrases
3. Target the Right Key Words
4. Review Local and Broad Searches
5. Develop Title Tags and Optimize the Website Code
6. Get Links to Your Website
7. Write Search Engine Friendly Content
8. Develop an AdWords Strategy and Campaign
9. Build a Website That Get Results
10. Track and Measure Results and Update as Needed

These steps will help the listener develop an understanding of search engine marketing and develop an action plan to improve their Website’s results.

Official Website: http://professionalmojo.com