UPDATE!! Recap of this event is now available and includes video, slide deck and photos: http://www.ablognotlimited.com/articles/webuquerque-search-engine-optimization/
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Search Engine Optimization (SEO) has come a long way since the days of stuffing meta tags and hiding keywords. In this session by local online marketing expert, Chris Kenworthy, you'll find out how to develop a successful organic and paid search marketing strategy that will have an immediate and measurable impact on your bottom line.
* What is SEO & SEM
* Organic vs. PPC
* Global Search
* Develop an SEM Strategy
* Keyword Research
* On-Site Optimization
* Off-Site Optimization
* Paid Search
* Measuring Success
By taking a holistic approach to search marketing, not only will you increase traffic to your web site, but you'll improve the overall user experience. Come find out how to develop (and implement) an effective search optimization strategy at our July 1, 2009 session!
Presentation to be followed by socializing at Uptown for those folks who want to stick around.
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Chris Kenworthy is the owner of MediaGroup1 LLC and founder of DreamInCode.net, a leading online community for programmers and web developers.
Chris has been involved in the development and marketing of web sites and online communities for over eight years. He holds a degree in Web Technology and is a certified Google AdWords professional. He is currently the Marketing Manager for Escalate Media which owns several large online communities in the Tech and Women's niches.
Chris is experienced in the areas of search engine marketing, search engine optimization, social media, community management, email marketing, monetization, and affiliate marketing. He is available as a consultant on a limited basis.
Official Website: http://webuquerque.com/Events/Search-Engine-Optimization.php
Added by emilylewis on May 25, 2009