Search Engine Marketing Seminar Coming to Kansas City April 22, 2009

• Bozell will offer a seminar on search engine optimization (SEO) and search engine marketing (SEM) on April 22 in Kansas City, MO at the Hyatt Regency Crown Center.
• The search engine marketing seminar is the second in a series of three seminars to introduce some of the most relevant issues in marketing and branding today. In addition to search engine marketing, seminar topics will include social media and building marketing databases.
• The three Sausage Factory Seminars, Social Media, Maximizing Search Engine Visibility and Building Marketing Databases, will continue until October 8.
• The Sausage Factory Seminars will visit three cities in addition to Kansas City, Omaha, Des Moines and Denver.
• The search engine-marketing seminar will consist of three presentations: The Evolving Role of Search in Today’s Business, Tips for Search Engine Optimization and How to Maximize your Search Engine Pay-Per-Click Campaigns.
• The cost per person is $159 per seminar; seating is limited so please register by Monday, April 20.
• Registration is available online at www.sausagefactoryseminars.com.

“Search engine optimization and marketing will continue to have one of the highest growth rates of any form of marketing, simply because search is the number one activity online and the first stop for consumers for many types of research,” said Scott Rowe, partner in charge of interactive planning and strategy at Bozell.

“When you walk out of this presentation, you will have the basic knowledge required to start a search campaign and to evaluate the SEO of your current Web site and your competitors’ Web sites,” said Kim Mickelsen, Bozell owner and managing principal.

About Sausage Factory Seminars
Using a series of three seminars, the Sausage Factory introduces you to the new way of marketing. The Sausage Factory Seminar Series is brought to you by Bozell, a full service marketing and communications agency with offices in Omaha, NE and Kansas City, MO. When it comes to strategy and messaging mix, it used to be like making a nice, simple soup. But the industry is changing and now you have to throw everything into a bowl, grind it together and make sausage. Each session of the series will teach you some of the most relevant issues in marketing and branding today.