SDForum: The Foundation of Innovation (IDEO, Biz 2.0, Chasm Group, Apple, Verisign) November 16, 2005

MORE INFO: http://www.sdforum.org/innovation

Romantic notions of innovation include the lone inventor who toils away in their garage and, with luck, comes up with a "Big Idea" that they then somehow mold into a useful product. However, most innovation today comes from people who are continuously interacting with and gaining a deeper understanding of their customers, and then using this innovation to create more effective ways of solving their problems.

This half day event will focus on how you can develop the understanding that leads to innovative new products. With a learn, do, have approach the event will include a keynote address talking about trends and best practices, a hands-on workshop where you will actually be innovative, and a panel discussion focusing on how to move forward with your new ideas and opportunities once they are discovered. By the end of the day you will be inspired, empowered and equipped to begin your own innovation program.

Agenda:
8:00am - 8:30am Registration and Continental Breakfast

8:45am - 9:00am Welcome and Introduction

9:00am - 10:15am Innovation Exercise (Hands On)

10:15am - 10:30am Break

10:30am - 11:15am Taking Action with your New Found Understanding
Moderator: Michael Copeland, Business 2.0
Tom Kippola, Managing Director, The Chasm Group
Judy Lin, Executive Vice President, Security Services, Verisign
Brett Murray, Senior Manager, Marketing Communications & Launch, Apple

11:15am - 12:00pm Keynote Speaker
Bob Sutton, IDEO Fellow and Stanford Professor

DATE & TIME:
Wednesday, November 16
8:30am-12:00pm

LOCATION:
SAP
3410 Hillview Avenue, Building D
Palo Alto, CA, 94304

COST & REGISTRATION:
$45 SDForum members, $65 Non-members, *at the door add $10 to member and non-member prices.
http://www.sdforum.org/innovation

MORE INFO:
Website: http://www.sdforum.org/innovation
Email: registrations@sdforum.org
Phone: 408-494-8378

About Software Development Forum (SDForum):
SDForum is the leading Silicon Valley software organization with deep ties to entrepreneurs, developers, venture capitalists, industry experts and major technology companies. With a 10,000-person reach, 2000 individual members and 20-30 events each month, SDForum is the single best source of information, education and connection for people seeking to build a business and career in Silicon Valley.