SDForum Marketing Event: Marketing ROI May 9, 2011

Marketing ROI: It's Simpler . . . and Way Harder . . . Than You Think.
Presenter: Gary Katz

Marketing has come under fire for the past decade to show ROI and demonstrate its contribution to enterprise success. Inexpensive web-based tools, such as Google Analytics, promise to help, but do these tools really give us the actionable? A similar question can be asked about home-brewed or off-the-shelf marketing dashboards and scorecards. So how do we manage the unmanageable complexity? How do we measure not just what we can but what we can actually act upon?

In this presentation, Marketing Operations Partners founder Gary Katz shares how best practice companies of all sizes have learned how to align marketing initiatives to business outcomes. Gary will provide practical guidance on how to apply a Marketing Operations mindset in your organization, no matter its size, to define, track and measure marketing metrics that matter. He'll also share six drivers that justify enterprise investment in a dedicated Marketing Operations function.

About the Speaker:
Gary Katz is founder of Marketing Operations Partners, Inc. A visionary and thought leader in the emerging Marketing Operations field, he is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. Previously,

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