Screening: Fresh July 11, 2009

Saturday July 11. 2:30 and 4:00 PM
Admission: $7.00

Movies on a Big Screen at The Guild
2828 35th St, Sacramento, CA (corner of 35th & Broadway)

As part of the Sacramento Urban Ag Day!

EAT Sacramento to provide a brief introduction to the film.

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

Official Website: http://www.moviesonabigscreen.com