SAPORE February 18, 2011

SAPORE (word for Flavour) is a new event which represents the beverage, food and seafood sector for the Ho.Re.Ca. in a more modern and functional way. 6 exhibitions (Mia, Frigus, Oro Giallo, MSE, DiVino Lounge and Pianeta Birra Beverage & Co) under the same umbrella create a unique marketplace for 2 main consumption channels: bars and foodservice.

SAPORE INNOVATION AREA: an exhibit section for all new products
SAPORE INNOVATION AWARDa jury of experts will choose the best products for the following categories: bar, foodservice, collective foodservice and large scale distribution.
SAPORE INNOVATION BOOK, a guide of the new products distributed to all visitors free of charge.

SAPORE is the leading event for the eating out sector in Italy which records a turnover of 70 billion, a figure which is still growing. In 2015 a growth by 45% of the modern foodservice, by 30% of the collective foodservice and by 25% of the traditional foodservice is forseen (Source: Nomisma survey 2009).A new interesting distribution channel is represented by the 4th GDO Buyers´ Day, consisting of round tables and meeting with companies.

TRADE SECTORS:

* MIA - food products for catering and prodotti alimentari per il catering and specialities
* FRIGUS - Show of frozen food and refrigeration and freezing equipment
* MSE - seafood & processing
* BEVERAGE - special beers, artisan beers, fruit juices, kineral water, non alcoholic drinks, liqueuers and spirits, energy drinks, coffee and hot drinks.
* ORO GIALLO - extra virgin olive oil
* DIVINO LOUNGE - wines, spumante and champagne

LAST EDITION'S FIGURES:

- 76,123 ISF certified trade visitors
- 612 registered journalists
- 4,000 business meetings between international buyers and exhibiting companies
- 1,000 exhibitors
- 85,000 smq. Of exhibit space
- 85 million reached contacts (auditel, audipress, audiradio)

Official Website: http://expopromoter.com/Event/lang/en/id/106816/