San Francisco BUSINESS DEVELOPMENT WEEK October 26, 2009

Are you ready to grow your business?

Sign up for individual sessions with experts to address your specific business growth needs during

San Francisco BUSINESS DEVELOPMENT WEEK
Dates: October 26 – October 30
* Underwriting events
* Advertising
* Marketing plan development
* Sales cycle analysis (close business faster)

Business Legal Issues -
* Benefits of different types of incorporation (LLC vs. S corp vs. C corp, etc.)
* How to get a business license
* How to incorporate
* Liability assessment

Raising Capital -
* Writing a business plan
* Choosing funding sources (VC vs. Angel vs. personal sources)
* How to look for funding sources
* Developing your pitch for funding

Image Development -
* Presenting yourself to clients for success the moment you enter a room
* Developing a look that reflects your business image
* Creating a style that sets you uniquely apart from others
* Working with what you have and updating your image to put your best foot forward

Our Experts:
Social Media - Maggie Harmon, The Bat Studio

Maggie Harmon has spent the last fifteen years following a somewhat unconventional career path focused on creating true work-life balance. She is the Chief Operating Officer for a start-up brand and design studio where she is again able to combine her legal background with creative ventures, and client services and handles all social media for the company. She has taken on numerous leadership positions with non-profit boards and charitable programs, and recently spent just under two years in an operational position with a community foundation combining her legal background with community service. In addition to now working in the fast paced world of marketing, Maggie is part of a writing co-op set to start publishing in 2010.

Brand Development - Caryn Javin

Caryn Javin has years of experience in brand marketing at Colgate-Palmolive where she managed multi-million dollar campaigns. She holds an MBA in Marketing and Finance from NYU Stern School of Business. She has taught as a consultant at Accenture and as a teaching fellow at NYU. She is now an entrepreneur herself and can address the fundamentals of brand building, targeting, and messaging for small business. Caryn can also evaluate and identify the marketing elements that will do the most for you and your brand.

Marketing - Sue M King

For over fifteen years, Sue King has worked in a variety of corporate and non-profit organizations. She has experience in marketing, program management, development and public relations. As an independent marketing consultant, she works with local organizations and small businesses to develop solid marketing campaigns that enhance revenue and is especially adept at working with limited budgets.

Raising Capital- MF Chapman, Cubes&Crayons

MF Chapman is a serial entrepreneur and business developer. She has examined and implemented funding from multiple sources including self-financing, loans, and outside investment. She advises on pros and cons of different funding sources and alternative ways to fund your entrepreneurial aspirations and goals.

Legal consultation - Jake Schwarz, Pacific Crest Law

Jake is a business lawyer focusing on the representation of small and mid-sized private companies. He has a broad range of business law expertise, including advising clients with respect to business formations, equity and debt financings, mergers & acquisitions, licensing, intellectual property protection, and employment law counseling. His clients span a spectrum of industries including software and Internet offerings, biotechnology and pharmaceuticals, environmental sciences, advertising, restaurants and prepared foods, educational services, and retail.

Official Website: http://www.otcsf.com/