San Diego AdWords Seminar for Success 301: Advanced Account Optimization February 19, 2009

AdWords™ Seminar for Success - San Diego
February 19th and 20th, 2009
Embassy Suites Hotel San Diego-La Jolla
4550 La Jolla Village Drive
San Diego, CA 92122
8:30 am - 5:00 PM





AdWords™ Seminar for Success - Overview

---

What are Google™ AdWords Advanced Seminars?

The AdWords Seminar for Success Advanced series are two days of interactive education that will help you make the most of the time and money you invest in AdWords. Officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for advertising with Google AdWords.

You can choose to attend only one day, or receive a 10% discount if you choose to register for both days! Plus, if you register today, you will also receive:


AdWords Seminar Bonuses

---

* $100 AdWords Credit ($50 if you register for a single day)**Must Register 7 Days in Advance
* 2 USB Thumb Drives with Presentation Materials (1 for each day)
* Other Google Goodies
* Bonus Presentations:
2/19/09: Marketing in a Down Economy: Superior Profits on a Minimal Budget
2/20/09: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time


Advanced AdWords Seminars Overview

---

2/19/09 AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance.


2/20/09 AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line - this is a must attend event!


Who should attend these seminars?
The 301 and 302 Advanced AdWords seminars are designed for seasoned Search Enginge Marketing professionals. If you are an experienced ppc analyst, manager,or executive these courses are for you.

Not sure this seminar is for you? Read on to see how others have benefited from attending previous seminars.


Advanced AdWords Attendee Testimonials

---

"First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that had ;paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.

You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.

I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future."
--
Neal Freeman
Catalog/Assistant eCommerce Manager
Dallas Cowboys Merchandising


"I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients."
--
Chris Lude
Denver-PPC.com





AdWords Seminar Leader - Brad Geddes

---

Brad Geddes is the founder of bgTheory.com; a company dedicated to consulting, educating, and training businesses on internet marketing theory and best practices. He is currently the only person selected by Google to conduct the Advanced AdWords seminar series.

Before forming bgTheory, Brad was the Director of Search for RH Donnelley, a leading publisher of Yellow Pages. He has also provided usability, PPC, and SEO consulting services to a wide range of companies over the years. He has been involved in online advertising since 1999, and was one of the first 100 Qualified Individuals in the Google Advertising Professionals program.

One of his trademarks has been demystifying many of the more complicated aspects of SEO, PPC, and internet advertising. He has written and published extensive articles on various online marketing topics. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Seminar Curriculum

---

Below is just a few of the topics that will be discussed. Click here for the full curriculum and daily agendas.

AdWords 301: Advanced Account Optimization
Psychology of Search
Best Practices for PPC Success
Understanding Keywords
Writing Effective Ad Copy
Landing Pages that Convert
Advanced optimization techniques
Boosting Your PPC Traffic
Increasing PPC Conversion Rates
Quality Score Demystified
Beyond Text– Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor
Google Analytics Implementation


AdWords 302: Advanced Conversion Optimization
Setting Goals
Tracking Conversions
Exploring ROI
Effective Bidding Strategies
My Client Center
Account Organization
Testing, Testing, Testing
Ad Copy
Landing Pages
Profit per Impression/Click
AdWords Reports
Google Analytics Reports
Click Quality
Even More Tools





The Fine Print

---

*Seminars for Success are designed for individual AdWords advertisers and Analytics users managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events. Seminars for Success are wholly conducted and operated by independent search engine
marketing professionals who are not affiliated with, endorsed by, or employed by Google. All Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and/or Google Analytics Authorized Consultants.

**Promotional credit must be applied to an AdWords account within 30 days of attending a Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked
at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered Seminar session.
Void where restricted or prohibited by law.