Samuel Adams Open House – Beer Lover’s Choice™ Primary March 29, 2007

“You Choose our Next Brew”

In the 2006 Beer Lover’s Choice™ campaign, we presented you with “Candidate A” (a honey porter) and “Candidate B” (a smoked lager). More than 15,000 beer lovers voted, and Samuel Adams® Honey Porter took its victorious place in our Brewmaster’s Collection.

In 2007, we’re going to change it up a little. We’re adding a primary election.

Usually conducted behind closed brewery doors, multiple samples are voted on by our brewers before consumers are presented with two different styles. This year, we’re inviting you to pick the finalists from an initial pool of four. They are:

• Samuel Adams® Saison
• Samuel Adams® Belgian Pale Ale
• Samuel Adams® Irish Red Ale
• Samuel Adams® Dunkelweizen

Come on down to the brewery on March 29 to taste and vote on the four Beer Lover’s Choice™ candidates — and help us decide which two will go on to the national election.

What: Samuel Adams® Open House – Beer Lover’s Choice Primary
When: Thursday, March 29, 5:00 p.m. – 8:00 p.m.
Where: Samuel Adams® Boston Brewery (30 Germania Street / MBTA Orange Line to Stony Brook)
Cost: Free
RSVP: 21+ at samueladams.com

Official Website: http://www.samueladams.com