Sales training: CPSA's Strategic Account Management (2 day in-class seminar) February 23, 2011

Are you a supplier or a strategic partner?

CPSA’s Strategic Account Management examines the strategic and tactical elements involved in key account sales. This program is designed to help you establish holistic, value-based partnerships with large customers, optimize your penetration of those accounts, and maximize the revenue and profit they generate for you and your company. Register to shape your clients’ business and ultimately become their strategic partner.

Who should attend
• Key account representatives
• Salespeople focused on business-to-business account selling with less than 20 accounts
• Past participants of Effective Negotiating Strategies and Communicating to Influence Buying Decisions

Sales training benefits
• Implement consultative investigation to uncover key information for a synergistic partnership
• Maximize the Return On Time Invested with each of your key accounts
• Employ a step-by-step method to become your customers’ strategic partner
• Selectively target the key account you approach for new business development
• Meets the requirements for the Certified Sales Professional designation
• cpsa.com/csp

Sales training content
1. Building Blocks of Successful Key Account Selling
2. Strategic Territory Planning: goal setting and forecasting
3. Strategic Key Account Sales Process: intelligence, growth, and implementation
4. Strategic Account Management: consultative advice and business solutions

Invest in your most valuable asset. Focus on your sales team.
Partner with CPSA to sell more and sell smarter.
If you're not completely satisfied, we'll refund your money. Guaranteed.

We offer sales training in the following formats
In-class | Online | Tele-coach | In-house

Register today with your trusted Sales Training Centre!

1.888.267.2772 (CPSA)

Official Website: http://www.cpsa.com/salesTraining/StrategicAccount.aspx