Sales & Marketing SIG-Trends in Direct Marketing April 20, 2006

The response for 2005 email, online and direct mail campaigns has been compiled and analyzed. If you need to understand what is happening with direct marketing response rates and where to adjust your media mix, this presentation is for you. This presentation will give you a complete perspective on what is happening to response rates and what you should be doing about it.

Official Website: http://www.ebig.org/sig/sig.aspx?SIGid=27&EventID=737&old=&eventdesc=full