Roger Martin Discusses "Playing to Win: How Strategy Really Works" March 20, 2013

Free lecture and book signing by Roger Martin, dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. Alongside former Chairman & CEO of Procter & Gamble A.G. Lafley, Martin is co-author of the new book "Playing to Win: How Strategy Really Works," which will be the primary focus of his presentation. He writes extensively on design, is a regular contributor to "Washington Post’s" "On Leadership" blog and to "Financial Times’" "Judgment Call" column, and written many articles in leading business publications including "Harvard Business Review," "BusinessWeek," "Fast Company," and "Barron’s." His other books include "The Responsibility Virus," "The Opposable Mind," "The Design of Business" and "Fixing the Game."

Throughout the year, Art Center welcomes a number of guest lecturers to campus with the intention of inspiring our students, engaging the community, and contributing to the intellectual life of the College. Roger Martin’s lecture and book signing is presented in association with Live Talks Business Forums and follows the participation of Art Center President Lorne Buchman in the Live Talks series last fall, during which he interviewed idealab founder and Art Center trustee Bill Gross.