Rock It Science Laboratories Label Launch Event May 15, 2010

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RSVP for $10 ADMISSION ALL NIGHT / MORNING
http://www.sensesf.com/show

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The Show continues its dominion over 3rd Saturdays in San Francisco, presenting the launch event for our fair city's most anticipated new label Rock It Science Laboratories during The Late Show, featuring NYC's DJ Fame alongside SF's own Eric Sharp, Native Intelligence, and Bass Cadet. Don't plan on getting any sleep though, as Sense residents Ben Seagren & Dean Samaras are joined for The Early Show by the famed Nikki Beach's resident Roman Rosati to keep you moving until high noon!

The Late Show: 10PM - 6AM: Rock It Science Laboratories Label Launch Event
Rock It Science Laboratories is a fresh music label that zooms forth from one of San Francisco’s favorite warehouse party-maker crews turned club promoters, event tacticians, musicians and remixers. The Laboratories sound scape draws from a wide spectrum of underground influences developed at Rock It Science parties with the unifying principle of tracks being engineered directly for the dance floor. Spanning many genres including House, Dubstep, Club, and Electro each release is an auditory exploration. Eric Sharp, DJ Fame, Native Intelligence and Bass Cadet, each renowned for their tastes in music developed as DJs, producers, and remixers in their own right, head up this project. Expect cutting edge sounds, exciting remix work, and music that will make serious waves for years to come-continuing San Francisco’s tradition of being one of the world’s biggest creative hot spots for underground dance music. For more information visit http://www.rockitscienceSF.com

DJ Fame (NYC - Rock It Science, Dubsided, Potty Mouth Music)
Amos Damon has continued to bring the more jackin’ sounds of tech house and electro to crowds of thousands across the world for close to 12 years. His energetic performances showcase serious technical ability combined with intense cuts, crazy loops, and other turntablist-like tricks to bring a new style and sound to the dance floor. This illuminating stage presence and a rightfully-earned air of confidence is what sets him apart from so many peers and makes him truly one of the hottest young talents on the dance scene.

Eric Sharp (Rock It Science, Flavor Group)
Rock It Science founder and Flavor Group resident selector Eric Sharp will be busting out with some serious jams to open up for Roy, one of his favorite DJs and biggest inspirations. Eric Sharp’s ascent to the forefront of dance music can only be described as meteoric. From working countless dance floors into frenzies at clubs, bars, and parties across the US and the globe to producing some of San Francisco’s most epic parties with his crew Rock It Science, Eric’s seemingly endless energy and dedication is simply contagious. Mr. Sharp has already achieved great success as a DJ, producer, and promoter alike, keeping everyone dancing until the sun comes up.

Native Intelligence (Rock It Science, Headset, Sleevin)
Native Intelligence is on the verge of "overnight" success because he has worked his whole life for this moment. Saturated for almost two decades in the local SF and international club scene, Native Intelligence aka Duane Kenneth Williams is no stranger to the ins and outs of the electronic dance business and what type of drive, creativity and patience it takes to succeed in creating/marketing music production and furiously rocking the dance floor. Native Intelligence's first Beatport EP release through Headset Recordings "R U Westside" is currently out now and getting exceptional reviews and play support by house legends' DJ Sneak, Tony Humphries, Nick Holder, Justin Harris, Slater Hogan and was recently rated #5 on Giom's (Om, Amenti, UK) top ten tracks on Resident Advisor.

Bass Cadet (Rock It Science, YNo5)
The hype fueled by Bass Cadets' performances and the success of the Purgatory Cruiser(Burning Man) events have brought him great exposure, and people are loving his sound and style. In the studio Bass Cadet is found producing scorching originals along with wild original and remix collabs with crew mates Eric Sharp and Native Intelligence. Besides being an awesome DJ/producer, Bass Cadet plays a crucial role in Rock It Science with his supernatural fine tuned hearing abilities.....selecting the best versions of masters as Rock It Science delivers only the highest in quality sound. Bass Cadet, formerly known as Friction is now traveling throughout the country saturating the crowd with not only his unique sound but his awesome ability to mix genres .Once you hear Bass Cadet drop his beats you’ll be left yearning for another audio fix.

The Early Show: 6AM - 12Noon
The Endup has been open for over 35 years and is a San Francisco house music institution where the music never stops…literally. Ben and Dean have been 6am Sunday morning favorites for more than 4 years and currently produce this monthly event. These 14 hour marathon events celebrate the diversity of underground dance music as they feature music from all genres. SENSE has performed with: Jesse Rose, Clive Henry (Peace Division), Hipp-e and Halo, Lee Coombs and many more.

Ben Seagren & Dean Samaras (SenseSF.com, Ruby Skye, End Up)
Collaborating on music together for almost a decade, Ben Seagren and Dean Samaras are at the forefront of the San Francisco Electronic Dance Music scene showcasing a diverse unique sounds ranging from large rooms to dark and dirty after hours. Both of them landed in the city by the Bay by leaving the brights lights and dark dance clubs of Manhattan in 2000; bringing with them heavy NYC influences (Danny Tenaglia, Victor Calderone, Little Louie Vega, David Morales & Junior Vasquez) that are the roots of their musical experience.Meeting through mutual friends, Ben and Dean formed SENSE in 2001 to take full control of their events from the music to the production and marketing/promotions. They have performed, produced shows and held residencies at various venues over the years: However, they truly made a name for themselves from their long standing residencies at two of San Francisco’s premier venues: Ruby Skye and the Endup.Ruby Skye (2008 Best Club – World Club Awards, 2006 Best Sound – World Club Awards) has solidified itself the best big room in San Francisco and a leading nightclub in the world (DJ Mag 2009 – 2 in US, 25 in World). Over its 7 year Main Floor residency, SENSE has shared the stage with: Victor Calderone, Ferry Corsten, Armin Van Burren, Boris, Richie Santana and Peter Bailey, Oscar G, Charles Feelgood, Tall Paul, Scumfrog, Dave Dresden, Sandra Collins and Mark Farina to name a few. With more then 25 years combined DJ experience between the two, their sets push the limits of creativity with live sampling, remixing, effects and flawless mixing. With the recent completion of their SF based production studio, they are already captivating crowds with the exclusive “Sense Edits”. Expect big things from this talented duo. Ben has been working hard in the studio so keep an eye out for his first original productions coming out soon!

Roman Rosati (Nikki Beach Worldwide)
Roman was born in the south of France in 1975. This part of France is one of the worlds best summer hot spots. Roman was first exposed to House music while spending time in Switzerland and New York clubs. Roman began spinning professionally at age 16, in 1991 at a club named « le BAL » in ST Tropez. . He spent two summers there learning the art of dance music with two other DJ’s. He never realized the impact over the next few years this music would have on the dance music market In 1995 he was invited for his first time to spin in New York. He ended up staying there for 6 months, spinning in the biggest club of the »big apple » warming up for some really famous DJs. When he returned to France he started to organize parties and put his own touch on many places in Paris such as Manray, B-fly and Wax. From this his reputation as a solid House DJ began to spread and before he knew it bookings from around the world began to come his way. In 1999 he returned to the USA for a famous House party in South Beach-Miami. After that he was invited to become a DJ at Nikki Beach http://www.nikkibeach.com . He worked his way around the world at different Nikki Beaches and worked his way up. During his career he has produced many tracks and played many special events; we are excited to welcome him to the Early Show!