Reversing the razor and razor-blade model - Gilette vs Apple or what works with social media May 5, 2010

There is another session for this at: 8:45 hours CET - register here: http://cli.gs/gnMy5e (11:45 pm Tue PST)

TITLE: Reversing the razor and razor-blade model: Can we apply what Gillette does or should we turn it upside down like Apple did for our social media strategy?
COST: free for SM Monitoring group members just join: http://www.xing.com/net/smmetrics/

WHAT: ComMetrics University - Weekly coffee break webinar
WHEN: Wed 2010-05-05 - 08:45 sharp, 25 minutes or less - better log-in at 08:40 to be ready... :-)

ABSTRACT: This webinar will discuss:
Warren Buffett’s beloved Gillette sells cheap razors requiring pricey blades. These days it looks as if Apple has found a way to reverse this razor and razor-blade model.
With the proliferation of low-cost apps for every niche interest binds users ever tighter to Apple, prompting them to buy the expensive hardware. But as Ning's recent decision to abandon the freemium suggests, not everything works online.
How can social media help leverage your marketing strategy? Professor Urs E. Gattiker will break down the critical mistakes and go over exactly what we should focus on.

You don't want to miss this opportunity, so be sure to get registered today! Attendance is limited to 15 people.

READ more here: http://commetrics.com/ (direct link coming soon)