Rethinking Web Engagement — Leading with Content Marketing August 8, 2012

Learn how the practice of content marketing is changing the game for lead nurturing and web engagement management. Consumers have more power — and are increasingly fragmented across more and more digital channels. These customers are also inundated with marketing messages every single day. These two trends make consumers harder to reach — and even harder to engage.

Webinar discusses the practice of content marketing — how it's not just about blogs and social media — but rather guiding and improving lead nurturing and engagement processes. Specific examples of companies using content marketing to rethink their web engagement strategies - and build a more engaged audience. Key ways to build a business case for content marketing.

SDL provides language services to the world's biggest companies. With 70 offices across the world, SDL understands how important it is to get it right in local markets. Whether you're selling products or services, communicating internally or externally, SDL has the skills and infrastructure to help your message reach a global audience.

Official Website: http://www.sdl.com/events/wcm/webinar-rethinking-web-engagement.html