Resource: Green Design Expo April 22, 2010

Designers are eager to infuse their work with green design thinking. And we’re here to help. As part of AIGA Portland’s sustainability initiative, this year’s vendor expo will focus on green design.

This event offers designers a unique opportunity to learn more about sustainable design strategies and how to make them real. A combination of speakers, breakouts and a local product and service expo provide an interesting mix of insights and inspiration.

Designers can create measurable change by rethinking how they do their work. We hope you’ll choose to be part of what will be an exciting ongoing exchange.

Thursday, April 22

Time: 2:00-7:00 pm
Location: Leftbank Annex, 101 N. Weidler
Cost: Members $20 / Non-Members $30 / Student Members $15

All attendees will receive a compact reusable "ChicoBag" and a "Think Green Before You Design" poster. Appetizers provided. Cash bar.

Planning to Attend? RSVP via email
Include your full name and let us know if you are an AIGA member. Payment will be accepted at the event.

ONLINE REGISTRATION IS CURRENTLY UNAVAILABLE. We will be taking cash and checks at the door. Unfortunately, we won't be able to accept credit cards. For the member discount, be sure to bring your membership card.

Keynote Speakers

Egg: a Seattle-based brand communications agency that specializes in creating powerful relationships between conscious consumers and sustainable brands. Egg works closely with companies and organizations in many sectors to help them define their brands around sustainability-from Earthbound Farm and Nature’s Path Organic Foods, to Portfolio 21 and Puget Sound Energy. egg was recently nominated for the AIGA (Re)designAwards Corporate Recognition Award, and has appeared in the preeminent creative publications Communication Arts and the One Show magazines as a green communications and brand leader. In 2007, egg became the first national marketing firm to go carbon neutral and is also one of the founding B Corporation members who are setting a new corporate standard for social and environmental performance. On the vanguard of business in the “fourth sector,” B Corporation members have created profitable, competitive businesses while taking care of their employees, community, and environment. www.eggusa.net

Marty McDonald, founder and creative director, is a thought leader in the field of brand development and sustainability. He is the founder and Creative Director of egg, a 6-year-old Seattle firm specializing in brand development and communications for sustainable brands. Marty has 20 years of national advertising agency experience, with numerous Cannes Lions, Effies, and Clios under his belt for clients ranging from industry leaders like Stonyfield Farm, Coca Cola, and Southwest Airlines, to next generation renewable energy start-ups like Southwest Windpower.

Hilary Bromberg, strategy director, spent most of her life in the Northeast, where she was educated by Quakers, who literally taught her how to hug trees. And then at MIT and Harvard, she was trained as a cognitive neuroscientist, and also picked up a degree in literature along the way. After conducting extensive research in psycholinguistics and neurolinguistics, she moved to New York City where she worked in strategic brand development and marketing for national brands. Next, she moved to New Mexico, where she spent three years writing a dystopic novel, A New You, which she published soon after moving to Seattle in 2006.

Speakers

Will Villota: “Market research into consumer behavior on sustainable lifestyle choices”

Will Villota’s experience in marketing spans more than 15 years and includes a diverse set of businesses including leading brands Adidas and Yahoo!, venture-capital funded start-ups and most recently, environmental nonprofits. Currently a brand manager at the Bonneville Environmental Foundation, Will has also done consulting for local sustainable businesses SeQuential Biofuels and Nau. He is a Portland Green Drinks board member and holds a B.S. in Marketing from Rutgers University.

Kate Bingaman Burt: “Obsessive Consumption”

Kate Bingaman-Burt founded Obsessive Consumption in 2002 and has documented her personal consumption in many different mediums. Her first book, Obsessive Consumption: What Did You Buy Today?, will be published by Princeton Architectural Press in March 2010. Bingaman-Burt is active in the indie craft and craftivism movements. She lives in Portland, Oregon where, along with being an Assistant Professor of Graphic Design at Portland State University, she also makes piles of work about consumerism (zines! pillows! dresses! drawings! paper chains! photos!). She happily draws for other good people too (IDEO, Madewell, ReadyMade magazine, The New York Times, Wieden + Kennedy). Kate also conducts zine workshops and spreads the craftivism word.

Kristin Rogers Brown: “AIGA’s Living Design Principles”

Kristin Rogers Brown, an AIGA member since 2001, joined the AIGA Portland board in 2005 and now serves as vice president. As a communications designer and art director, she has worked with a wide variety of print, identity design, brand development, web, and publications including the Bear Deluxe magazine and Bitch Media. Sustainable design principles have long been part of her work. She created the AIGA Portland’s Urban Forest Project in 2007, and presented at the original SHIFT: Green Salon last fall.

Vendor Mini-Seminars

Irwin-Hodson Press: "The environmental and economical benefits of a low emission technology"

Partners On Demand: "Working with your printer to print sustainably"

Premier Press: "How to get the most out of the press sheet when printing"

Event Schedule

2:00–3:00 Trade Show
3:00–4:30 Vendor Mini-Seminars & Market Research Presentation
4:30–5:00 Trade Show
5:00–6:30 Main Speakers and Keynote Address
6:30–7:00 Trade Show

Calling all (sustainable) vendors!

We expect up to 200 attendees from diverse design fields like print, web, exhibit, and product design. If you have a compelling angle to present about strategies, materials or processes that relate to green design, please let us know! Download Vendor Application