RenGen: The rise of the Cultural Consumer June 24, 2008

What:
Join keynote speaker, author and cultural marketing innovator Patricia Martin and four Atlanta executives:

Tad Hutcheson, VP of Marketing and Sales, AirTran Airways
James Anderson, Senior VP of Public Relations, Turner Broadcasting
Lena Carstens, Managing Director, Dad's Garage Theatre Company

Moderator:
Virginia Vann, Director of Marketing and Development, Alliance Theatre
Former Chief Marketing Officer, Cingular Wireless

... in a discussion of a growing stratum of Americans who thrive on information and ideas to fuel their creativity and how it will drive the next wave of innovation and impact your bottom line. The forum will center around Martin's new book, RenGen: Renaissance Generation, the rise of the cultural consumer and what it means to your business.

Official Website: http://www.metroatlantaarts.org