Refresh DC July 2010 Meetup July 22, 2010

NO BORING CONTENT ALLOWED!

Since designers and developers have been busy creating standards-based work, it’s understandable that they haven’t necessarily kept sharp on their written word. But are we so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we’re apathetic to (correctly) adding a space between “log” and “in?”

Steph Hay says, no way José! (The question is, do you? And who is José, anyway?)

In this talk, she'll discuss ways in which web folks can write compelling, credible content that piques interest and encourages action from readers. Refreshees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic résumés and cover letters, describe their work in creative portfolios, or convey value to gain one more paying subscriber.

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About Steph Hay

After nearly 10 years writing and project managing for companies including Viget Labs and NBC Universal Sports, Steph struck out on her own to write AWESOME content for clients’ websites, blogs, résumés, contracts, and marketing collateral. She also specializes in information architecture, marketing, drinking Counter Culture coffee, and laughing.

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Closest Metro stop is Foggy Bottom on the Orange and Blue lines. There are several paid parking garages close by

Afterwards we'll be heading to Chadwick's located 3 bocks west on K St. for beverages and chit-chat.