Refresh 020 — Profitable Design August 27, 2009

Web design should be seen as one more way to make your business more profitable, or your organization more successful. Many times when a website isn’t performing, a complete redesign is proposed, but so often that is a long, expensive and ultimately, unrealistic option. The trick is to know where design changes make a big impact, and where they yield only incremental improvement. We’ll look at some concrete examples of design techniques that guide customers into profitable behavior, without sacrificing usability or aesthetics. The goal of the talk is to identify a few areas where small design changes can have big impact, and build a small tool kit of profitable design techniques.

Speaker:
Ferol Vernon is currently the director of product development at ReverbNation, a venture-backed, web start up that provides marketing and distribution services for musicians. A proud geek, Ferol has always had an unhealthy passion for all things web/tech/design. Ferol graduated from Boston University with a degree in ancient Greek and Roman history, and received his MBA from Duke’s Fuqua School of business with a focus in technology and entrepreneurship.