Red button = Red Herring? November 28, 2006

Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences? With the advent of IPTV, the BBC and Channel 4 players and true Video on Demand what is the future for 'interactive television'.

Confirmed speakers include Dale Herigstad of Schematic (http://www.schematic.com), Scott Gronmark, former head of interactive at the BBC and Marc Goodchild, Bafta -winning iTV producer.

To register contact: insync@01zero-one.co.uk