Reading Is Fundamental July 14, 2011

Reading Is Fundamental (RIF) and Macy’s have teamed up to launch Be Book Smart, RIF’s largest annual fundraising campaign held at Macy’s stores nationwide. The funds raised will benefit your community’s local RIF programs and provide books and reading resources to the children who need them most.

Macy’s customers may join the effort and have an impact on children’s literacy in their community. From June 24 through July 31, 2011, Macy’s customers can give $3 to help provide a book for a child and get $10 off a $50 purchase. Macy’s will donate 100 percent of every $3 to RIF.