PubTalk - Becoming “socially” responsible: Understanding your company’s role in the world of social media September 10, 2008

From Facebook to blogging to Twitter, it seems that social media is everywhere, as is the pressure to participate in this burgeoning “Web 2.0” world. It’s no wonder that every business is contemplating how—and why—they should be involved.

Join OEN and its social media panel to gain a deeper understanding of social media, its benefits, and its potential pitfalls. We’ll share the rules of the road and etiquette for entrepreneurs and companies interested in participating in these online communities.

Moderator: Rick Turoczy writes for Silicon Florist , a blog covering open source and Web startups in the Silicon Forest
Panelists
The panel will include a number of Portland’s social media experts:

* Josh Bancroft, Intel’s social media guru, will offer advice on how companies can benefit from social media both internally and externally.
* Marshall Kirkpatrick, VP of Content Development at ReadWriteWeb, professional blogger, and consultant, has written for two of the leading Web 2.0 blogs. Marshall has helped numerous companies develop effective techniques for monitoring and participating in social media.
* Dawn Foster, is a social media consultant who helps companies understand and interact with their online communities. Local companies like Intel and Jive Software are among those who have benefited from Dawn's guidance and insights.

Official Website: http://www.oen.org