Public Relations Redux: A facelift for the best marketing tool - ever September 20, 2011

Tightening up your story within the new social landscape. It’s still you – only better.

Public Relations is and always has been the best way to tell your company’s story. With the advent of social media there are new and highly relevant techniques to get that story out to your audiences. PR is more integrated with marketing than ever because of social media. This seminar will show you how to use the same effective tools, but in more expansive ways to gain share of mind. Get the media interested in your company and inspire your customers to buy and stay loyal

WHAT YOU’LL LEARN:

Public relations is a process of educating and influencing, in a very targeted way, your various audiences: the media, customers, prospects, investors, future employees, bloggers, analysts, business partners, and luminaries in your field. Here’s what you need to know to reach them:

6 tips on developing core messaging – your story
4 secrets to the optimization of your news release
12 steps to formatting your news release
5 techniques to integrating PR with social media
7 reasons to have an online newsroom
5 procedures for building blogger relations
10 words to avoid in marketing and what to say instead

WHO SHOULD ATTEND?

This program is designed for entrepreneurs, small business executives and owners who want to create a bigger footprint in their markets by learning how to integrate PR and social media. You want to facelift your marketing!

EVENT: Public Relations Redux
DATE: September 20, 2011 - Tuesday
TIME: 6:30pm-9:00pm
WEBSITE: http://www.davinciinstitute.com/events/550/public-relations-redux-tuesday-september-20-2011

LOCATION: DaVinci Institute, 511 E. South Boulder Road Louisville, CO 80027

COST: $69, Members: $49, SuperMembers: Free

PHONE: 303-666-4133

TOPIC: Public Relations Redux: A facelift for the best marketing tool - ever
SPEAKER: Yvonne Lynott, Co-founder and Partner in Lynott & Associates

Official Website: http://www.davinciinstitute.com/events/550/public-relations-redux-tuesday-september-20-2011