Public Relations in Vietnam Conference May 26, 2010

Build & Reinforce Practical PR Strategies for Effective Stakeholder Engagement!

WTO-participation has opened the floodgates for globalisation in Vietnam. Relaxed regulations have attracted a huge amount of foreign investment, facilitating a stark rise in competition. The market has never been more cluttered - With the influx of new companies, continual crises, heightening volatility of financial markets, and media explosion, corporations are striving to effectively communicate with both internal and external stakeholders (i.e. government, investors, staff, suppliers, customers, media, etc) in order to build a sustainable and superior corporate image. The fast pace of development in Vietnam will not condone any mistakes in communications. But are corporations doing it right?
This 2-day conference on "Public Relations in Vietnam" aims to equip PR professionals with successful strategies to project a positive corporate reputation and to effectively communicate brand identity and brand promise. Hear from our panel of regional experts the best practices in developing, implementing, monitoring and measuring a successful PR campaign. Learn how Piaggio pitched PR angles to fit different media platforms and how Bao Viet successfully communicated its new brand direction. Pick up practical ideas from the strategies and programmes that British American Tobacco took to communicate and position itself as a socially responsible firm. Discover the key steps Cargill and Mead Johnson took to sustain brand image during a crisis. Better yet, engage in lively discussions with our exclusive journalist panel on what captures the media's attention.

For more information, please visit http://www.conferences.com.sg/V4204-SPRV-93C-L.pdf or contact Feon Lee at feon@conferences.com.sg , Tel: 65-6372 2201.