PSFK Conference Los Angeles September 18, 2007

PSFK presents a series of presentations and discussions by leading innovators over the course of a day. We have invited some of the most brilliant thinkers who will inspire tomorrow's businesses to speak to an audience from the creative, media and marketing communities.

In the morning our speakers and panelists will explore new trends in areas like art, transport and content; and in the afternoon speakers from places like Fred Water and Suicide Girls will show how such trends give them inspiration to develop new creative ideas.

Agenda

A Morning of Trends & Inspiration includes:

ART & BEAUTIFUL MISTAKES
Shepard Fairey discusses how he takes his art and applies it commercially.

WHAT GOES ON IN LA, STAYS IN LA?
Nokia futurist Adriana Parcero looks at Los Angeles culture and discusses with the panel its importance for the rest of the world. Panel includes Tony Pierce (LAist) , Emmanuelle Richard (Vogue), Jeff Miller (Thrillist LA), Shana Nys Nambrot (Flavorpill LA).

TRANSPORTING CULTURE
Roberto Espinosa and Michael Powers present their investigative film on the car culture of Los Angeles and how subtle changes to transport environment could lead the whole world to a better alternative.

THE FUTURE OF CONTENT PANEL
David Merkoski of Frog Design leads al panel discussion on the possible futures for entertainment content and the business models behind them. Panel includes Ezra Cooperstein (Current TV ), Anil Dewan (KCRW ), Rafat Ali (PaidContent.org ) and Kenny Ochoa (Sony BMG ).

THE CHANGING FACE OF PHOTOGRAPHY
Andrew Delaney, Director of Photography at Getty Images , examines how imagery is changing in the light of crowdsourcing and the ongoing digital image revolution.

KALEIDOSCOPE
A panel chaired by Juan Guillermo Tornoe looks at the Hispanic market, its relationship with traditional America, its similarities, its differences and the important trends developing within it.

An Afternoon of Creative Ideas includes:

LOS ANGELES TIMES 2.0
Jason Oberfest reveals how the LA Times is working on building a content business in a digital era.

TRENDS & STARBUCKS
The coffee company’s chief trends person Jean-Marie Shields explains how understanding trends are vital for Starbucks future.

OUR ROLE IN YOUR NEW WORLD
Conn Fishburn, Director of the Advanced Strategies Group at Yahoo! , speaks on how the rise of social networks gives agencies and their creative teams a new and expanded role in shaping consumer experience.

FRED - CREATING A BRAND FOR OUR MODERN WORLD
Adam Gayner, founder [and friend] of Fred , discusses the creation of agile, inviting, strangely meaningful brands and the process he uses to make them. Have you met Fred?

A SUICIDE GIRL’S STORIES
Missy, founder of Suicide Girls , explains how she took a different route to create differentiation in the mainstream.

TECHNOLOGY, NEW FORMS OF ENTERTAINMENT & CONSUMER ENGAGEMENT
Lenny Stern (SS+K/CAA ) chairs a panel that looks at how emerging media and technology creates opportunities for brands to develop entertaining experiences to engage with consumers. Panel includes Mike Monello (Campfire ) and Ian Schafer (Deep Focus )

Also speaking: George Parker. More to come. Agenda is subject to change but by very little we hope.

Official Website: http://www.psfk.com/psfk-conference-los-angeles