PRWeek US - The Next Conference November 11, 2009

Leadership from Social Media to the C-Suite: Public Relations is operating on a whole new level, with the skills, savvy, and confidence to take charge across the board, from digital to marketing communications to corporate strategy. At the same time, the global economic crisis has tested the abilities of PR professionals to help their companies navigate some of the most difficult challenges ever. //

It is time for PR to lead. But not all professionals and teams are ready, equipped, and focused in the right direction. The Next Conference 2009 will provide a deep dive into the ongoing challenge of building, sustaining, and motivating PR programs for maximum success, through strategic team structuring, out-of-the-box creativity, and embracing risk. //

The opportunities have become all the more exceptional with the onset of social media, and a large portion of the content will be focused on helping teams meet the demands of the fast-changing digital world.