PRWeek Next Conference - November 8-9, 2011 November 7, 2011

The Mission is the Message: Authentic. Strategic. Transparent.

As transparency, responsibility and the authenticity of a company's mission take on greater importance, connecting with consumers, communities and stakeholders is part of any organization's strategy - the mission is to influence the influencers.

Communication is no longer linear - it is possible to influence the conversation before it starts by proactively identifying who is listening and who is forming opinions. In-house communicators and marketers are still searching for the big idea, but it now comes from whichever source produces the best concept.

The way people consume media has changed forever, with digital and social, integration, and globalization driving the new era of communications. Consumers are looking for useful, timely, credible content about subjects they are interested in - whatever the source.

PRWeek NEXT 2011 will showcase cutting-edge thinking from the best and brightest minds inside and outside the industry, capture the perspective of prominent chief executives, and feature the innovations of leading media, technology, and creative firms to raise the ambition and ability of the industry's leadership.