PRSA Silicon Valley presents: In the Spotlight: Spokesperson Training September 19, 2008

Are YOU ready to step up to the microphones and speak for your organization?

In this two-hour session you will hear case studies that tested the mettle of communications professionals that come from these industries: Consumer, Technology, Government and Public Policy, Healthcare, Education, Automotive, Financial, Media, Sports. Learn how they faced such communications challenges as:
• The guest-killing tiger
• The indicted boss
• The vanishing water supply
• Working with an international superstar on a global healthcare initiative
Based on their experiences in the spotlight, you will learn what it takes to become the trusted voice of your organization. You will learn what to say, what not to say, when to say it and when to just shut [the heck] up.

FEATURED PRESENTERS INCLUDE:

Robin Carr
Kaiser Permanente, Gap, EA, Nike, SF Giants
Case Study: Gap Inc. (RED) Campaign
with Bono in Africa

David Vossbrink
Mineta San José International Airport, Former Press Secretary for San José Mayor Ron Gonzales
Case Study: Alleged Mayoral Corruption and Indictment

Sam Singer
SF Zoo, 49ers, Chevron, Levi Straus
Case Study: S.F. Zoo Tiger Attack

Susan Siravo
Santa Clara Valley Water District
Case Study: California Water "Pressures"

Prior to the case studies, train with our two "Masters of the Interview." They have coached executives from some of the world's largest public and privately held companies.

Jeff Braun
Principal, Crucial Communications Group, and former broadcast journalist with CBS News

Jon Greer
Principal, Jon Greer Consulting, and former San Francisco Chronicle and San Jose Mercury News columnist

They will offer a warm-up training session for up-and-coming spokespeople. Topics include:
• Gathering the facts and message mapping
• Setting the stage for the interview
• Fielding tough questions
• What to say when you don't know the answer
• Handling crises such as information leaks
Immediately after the case studies, we will have interactive group break-out sessions. Bring your talking points, spar with our experts, and return to the office a pitch-perfect, spotlight-ready spokesperson.

Reserve your seats now. Previous events sold out quickly!

Official Website: http://www.siliconprsa.org/event-detail/29/in-the-spotlight-spokesperson-training