Protecting Your Brand from Online Villians March 19, 2009

With the advent of the Internet came an entirely new set of challenges for companies. Never has the equity built into major brands been so vulnerable to destruction by a variety of online villains. Whether it’s cybersquatters, phishers, anonymous bloggers, copyright infringers, or any number of other potential marketing threats, these issues are top of mind for every company today. The Internet is now a battleground for asymmetric commercial warfare and guarding against legal threats to a company’s brand on the Internet is an ongoing struggle. Fighting these online threats is vital to protecting your company, your brand, your customers and most importantly, your bottom line.



At this AWERT event, attorney and international authority Doug Isenberg will address some of the current trends affecting marketing & brand protection including:



· How to identify and combat cybersquatters

· Brand defamation, false association and trademark abuse

· How to address problematic issues raised by user-generated content, blogs, social media, etc.

· Mitigating website traffic diversion schemes & much more

Official Website: http://www.linkedin.com/groups?home=&gid=92539&trk=anet_ug_hm&goback=.anh_92539