Every product, service, a company, even a person has something about them - 'the idea itself' that they can harness to create attention, interest, desire and turn that 'the idea itself' into a brand. This is where the art of 'story telling' takes place
I believe few things are powerful for a company, organization or a project, as a focused compelling story well told. We have seen how a strategic story can move people beyond mere facts, beyond the nuts and bolts of their everyday tasks to truly embrace a larger vision they want to make real.
One of the best ways for an entrepreneur, a corporation to get a leg up in this competitive climate and distinguish yourself from the rest of the pack is to tell your brand story. Story is how we connect with one another. Wonder why the emerging social networking sites are so popular? The answer is because people crave the emotional and powerful connection that comes through telling a story.
The best brand stories are irresistible, compelling and provocative in a way that your target audience is going to hear, seamlessly and effortlessly. Telling that kind of brand story will position you and your company as a leader in the marketplace.
Why is storytelling so important to your business?
* An authentic brand story makes you memorable.
* It differentiates you as desirable.
* It brings your brand to life.
* It gives you a distinct competitive advantage.
* Your target market becomes hugely responsive.
* It positions you as a visionary in your field.
Now let's get to 'What Is Your Story?"
What else you will get from this workshop?
- 30 days Tele-consultation
- Bestseller - The Psychology of Persuasion
Anyone who would like to 'brand' themselves to stand out from the crowd are welcomed.
Official Website: http://www.proinsales.com/workshop?id=20100505_cb
Added by ginseminar on December 10, 2009