Profiting from the New Rules of Green Marketing with Jacquie Ottman, Nov. 29 & 30, 2011 November 28, 2011

Profiting from the New Rules of Green Marketing with Jacquie Ottman
A workshop designed to bring to life the principles, strategies, tools and frameworks discussed in the award-winning book: The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding by Jacquelyn Ottman (Berrett-Koehler, 2011).
This highly interactive workshop empowers professionals to take advantage of opportunities stemming from mainstream consumers' growing environmental consciousness. Practical in orientation, it provides success strategies for eco design, communications, eco-labeling and stakeholder engagement illustrated by examples from sustainability leaders. Learning will be reinforced with hands-on exercises involving real and hypothetical cases studies.

Official Website: http://www.sustainabilitylearningcentre.com/Public-Courses/profiting-from-the-new-rules-of-green-marketing.html