Professional Develment Workshop: Marketing Operations May 7, 2010

MARKETING TACTICS, TECHNIQUES, AND MEASUREMENT
DFW AMA PRESENTS CHEVROLET AND SAEPIO

Dallas/Fort Worth: Learn tactics from experts for planning & executing campaigns, measuring Marketing ROI and communicating results to key executives and stakeholders. This half-day workshop will focus on “the business of Marketing”. We will have speakers from major Brands and Service Providers share best practices used by “World Class Marketing Organizations” to achieve strategic goals while “doing more with less” and enforcing brand compliance.
Mark Harland, Marketing Manager for Chevrolet’s South Central Region, will give attendees a first hand look at the tactics and tools required to plan, execute, measure and communicate Marketing ROI for their MLB sponsorship campaign – Chevrolet is the “Official Vehicle of Major League Baseball.”. He will share Chevrolet's strategy for integrating MLB and Youth Baseball to create local relationships and memories for families, leading to increased Marketing ROI.
Jason Reid, Director of Business Development at Saepio, will address the gaps that exist between what marketers aspire to deliver and the stark reality of what actually happens. Reid will show how marketing operations technology can help marketers get to this desired state and what steps should be taken today to reach that destination.
Who should attend: Marketing professionals working for large or small companies, creative agencies and service providers. IT professionals responsible for supporting or recommending Marketing applications. Finance professionals who care about where the Marketing dollars are going. This is a great opportunity for anyone looking to brush up on their marketing knowledge, uncover how to improve your marketing tactics and stay on top of the new ways to communicate your message.
Event Takeaways:
* Discover the latest tools to deliver the right message to the right person at the right time in the right form
* Learn the common pitfalls Marketing organizations face today and how to avoid them
* Find out how to execute and measure an integrated campaign locally, regionally and nationally

When: Friday, May 7 11:30am-5:30pm
Registration: http://bit.ly/clPXAY
Where: Tower Club Dallas
1601 Elm Street, 48th Floor
Dallas TX 75201 United States
Cost: Pre-registered: Members $45, Non-Members $55