Product Retirement: Winning Strategies October 15, 2008

We've all been there. Your former "Cash Cow" product is old and outdated. It's hit the Saturation and Decline stage of life. It's expensive to maintain and it's harder to get the same revenue. Your team members are asking, "Is it time to put this former Cash Cow out to pasture?”

In October's session we'll bring a panel of cross-functional experts together to explore how to make good decisions about End of Life and then how to prepare the organization and the customer base for the impending demise of their favorite product. We'll discuss how to identify the signs that it's time to let go, what engineering and QA can tell you about the health of your product, how to accommodate existing customers, how to manage and message the organization, and best of all, how to identify new product opportunities based on the learnings and success of the retiring product.

On the panel will be contributors from Engineering, Product Management, Marketing and Sales and Finance/Strategic Intelligence.

For more information, or to register, please visit www.pmcnw.org

6:00pm Networking, 6:30-8:00pm Program