Product Management University (Two courses) January 25, 2005

ZIGZAG Marketing presents:

Product Management University

Tue-Thur, Jan 25-27, 8:30am-5:00pm, Sunnyvale

MORE INFO: http://www.zigzagmarketing.com/workshops.asp

* January 25-26, 2005 - How To Lead With Product Management: $995/person
* January 27, 2005 - How To Create Powerful Product Demos: $795/person
* Both Courses: $1600 (save $190)

How To Lead With Product Management:

It's not enough to just understand what product management is. Like many other processes, the devil is in the execution and that's where ZIGZAG Marketing can help high-tech product managers and marketers excel. Whether new to the role of product management/product marketing or in need of taking your game to the next level, this course will give you step by step processes and templates to ensure product plans are market focused, development cycles shorter, and product positioning is plain simple English.

You'll Learn:
- How to better balance your existing product team to eliminate bottlenecks
- How to quantify market opportunities to eliminate target market debates
- How to create a long term product strategy to avoid "gut feel" decisions
- How to execute each piece of the product strategy via release management
- How to position and differentiate your products in plain English
- An iterative process for working with product development to create usable products on the first try

How To Create Powerful Product Demos:

Most technology product demos are simply a dump of product features without any relevance to the prospective buyer's business. Great demos are not about what your product does, but about what your product does for "me," the prospective buyer.

In this course you will learn step by step techniques for asking the right questions before the demo then making any and every product feature relevant to what your prospects do regardless of how technical your product is. At the end of the day you'll have a sample presentation script that speaks to the top business pains of your target customers by relating how features of the product address specific problems.

DATE & TIME:
Tuesday-Thursday, January 25-27
8:30am-5:00pm

LOCATION:
Prime Hotel
1300 Chesapeake Terrace
Sunnyvale, CA, 94089

COST & REGISTRATION:
One course: $995 or $795. Both courses: $1600.
http://www.zigzagmarketing.com/registration.asp

MORE INFO:
Website: http://www.zigzagmarketing.com/workshops.asp
Email: info@zigzagmarketing.com
Phone: 404-601-2866

About ZIGZAG Marketing:
ZIGZAG Marketing is a product management and marketing training firm for high-tech companies. Our 10-step framework is focused on execution from strategy through product launch including the team required to get it done. ZIGZAG Marketing training offers the shortest time to benefit because our hands-on learning means you begin the adoption process in the classroom.