Product Management University - San Francisco October 16, 2007

If your organization is experiencing any of the following symptoms, Product Management University can help.

* Too many stops, starts & changes in product direction
* Too many product silos, conflicting priorities & unnecessary cycles
* Product plans are reactive and short term
* Your sales team gets into feature wars with the competition
* Product experts wear many hats & have no focus

No talking heads. No text book theories. Experience a professional setting where useful techniques & tools are delivered in a no nonsense hands-on fashion.

The Five Step Framework for Growing Product Revenue
1. Market Assessment - Perform an objective market assessment to determine the most lucrative markets relative to your company strengths. You'll avoid subjective decisions and competing priorities.
2. Strategic Planning - Create a single strategy that aligns product, marketing, sales & operational initiatives around your most lucrative markets.
3. Product Planning & Development - Align product development initiatives with the strategy, create cohesive product release plans across all product lines & minimize one-off initiatives that have no broad market appeal.
4. Product Design & Development - Validate product design (using people outside the company) before building it so you get it right on the first try. Faster time to market and more customer references will be the result.
5. Product Readiness & Rollout - Become proficient at marketing, selling & delivering multi-product solutions that are available today. You don't get paid for anything else.

You'll benefit faster from ZIGZAG Marketing's 5-tier framework because it's easier to learn & adopt than any other framework in high technology product management and marketing.

Get Certified! CPM/CPMM Certification offered after class on Thursday.

SVPMA Members receive a 25% discount. Enter promotional code SVPMA25.

1 Course-$795, 2 Courses-$1195, 3 Courses-$1495 and AIPMM Certification Exam is $395.

Official Website: http://www.zigzagmarketing.com/