Product Management Training for the New Economy - Boston (Newton) March 23, 2010

March 23-24, 8:30am - 4:30pm

If your company wants growth in this new economy, you can't do product management the same old way. Product Management University debunks the conventional management of products in silos in favor of a unified approach that delivers higher impact solutions to grow the entire company.

At Product Management University, product managers and marketers will learn how to work as a team to determine the market segments most conducive to growing the company as a whole, create a strategy to penetrate those markets then deliver the best mix of products, marketing messages and sales tools to execute the strategy. This approach ensures a single set of priorities across marketing, sales and products and eliminates silos with competing objectives that consume excessive resources and inhibit growth.

Program Agenda

-Structure the product team, define roles, responsibilities and deliverables to improve productivity, reduce bottlenecks and stress levels

-Assess markets, core competencies & competition to prioritize target markets for the company to simplify all decisions
-Create a strategy with an integrated product roadmap tied to target markets to drive top-down investment priorities

-Define business requirements that connect market dynamics to target customer tactical needs for higher impact solutions
-Create unified product plans/business cases across all products to penetrate the hottest markets faster
Define use cases/user stories and functional requirements so that product design and usability become a key point of differentiation
Orchestrate product design and development with regular validation points that keep business and market objectives at the forefront of product design and usability
Ready the company for product rollout and launch with knowledge transfer processes that improve performance of sales, services, marketing and support and allow the product team to focus on the next set of priorities with fewer disruptions

Official Website: http://www.zigzagmarketing.com/product-management-training-for-product-managers-and-marketers/product-management-university/