Product Launch Boot Camp September 20, 2008

Define, position, and sell your way to the top

Products come in all shapes and sizes, ranging from the very complicated computers and electronics equipment to very simple items like paperclips and pushpins. Information products, such as reports, podcasts and videos, are relatively easy to produce with today's tools, causing a surge in this type of product offering.

Every day there are over 500 new packaged-goods products introduced into the marketplace in the US. But less than 10% are still available 2 years later.

It's easy to find statistics that show how difficult it is to introduce a new product into the marketplace. Yet with all of the new products introduced daily, the overall size of the marketplace continues to grow, and it becomes easier for long tail products to find their specific niche buying group.

Introducing a new product becomes a far more understandable process with the help of the three experts who will be leading this Boot Camp. Each are seasoned veterans at creating new products and introducing them to the buying public.

Join us as we help you think through strategies for defining, positioning, and selling your own products, as you continue on your journey to becoming the next great success story.

EVENT: Product Launch Boot Camp
DATE: September 20, 2008 - Saturday
TIMES: 8:30 am - 12:30 pm
WEBSITE: www.davinciinstitute.com/page.php?ID=270

LOCATION: See Website for Location

INSTRUCTORS: David Sandusky, Keith Robinson, and Steve Spangler
AGENDA: See below

COST: $119 - ($79 for DaVinci Institute Members) - www.davinciinstitute.com/page.php?ID=270
COMBO PACKAGE: Membership combined with Product Launch Boot Camp: $199 - Register here. * www.davinciinstitute.com/page.php?ID=270
PHONE: 303-666-4133

* - A $298 value. More about DaVinci Institute Memberships and Combo Packages at click here www.davinciinstitute.com/page.php?ID=270

Who Should Attend

Do you have a new product idea, or a product that you're working on? This Boot Camp is intended for a broad range of product innovators including:
Startup entrepreneurs
Business owners
Product managers
Product designers
Inventors
Aspiring independent business owners
This course is designed for entrepreneurs who desire the practical tools necessary to transform their product idea into a marketed and commercial product. We review the basic steps of this journey including- how to assess the commercial potential for your product through consumer research, how to position it in the marketplace, how to best market and advertise your product, and best options for manufacturing and distributing your product to the marketplace.

Event submitted by Eventful.com on behalf of DaVinciDeb.