Principle of Marketing Course December 5, 2011

Participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented. They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product/market development.

Please note that sales promotion, telesales, customer service, programme management and account management are covered separately through our portfolio of courses supporting this introduction to marketing.

By the end of the course participants will be able to:

Define what marketing means and where it begins
Recognise the need and principles for a market audit and strategic plan
Consider elements of the marketing mix
List the steps of a customers decision making process
Apply industry recognised models and techniques to smooth your path to an effective marketing campaign
Structure a marketing plan

Official Website: http://www.thales-trainingconsultancy.com/course-details/principles-of-marketing-course/