800 Spring Street
Atlanta, Georgia 30308

Search Engine Optimization a.k.a. "SEO" is often considered "rocket science", "black magic" or "effortless" depending on one's experience with search engines. These days, what is not done is often as important as what is done to a site these days as search engines constantly tweak their algorithms to combat those who seek to spam their result pages. The best programmers are often guilty of over-optimizing a site and getting banned from the search engines indexes and otherwise saavy business owners often under-optimize their sites and fail to achieve top rankings.

Among search engine optimization and marketing professionals, there are many quirky techniques and "flavors of the month". However, John has seen these techniques come and go and will explain how you should instead use a solid and straight-forward approach that is far less likely to risk you loosing your search engine result rankings when the search engines change their algorithms in their ongoing attempts to increase relevency and combat search engine spam. John will explain the success factors and what pitfalls to avoid in order so that you may achieve high rankings in the search engine result pages for your website(s) over the long term.

MORE INFO AT:
http://www.atlanta-web.org/meetings/2007/april/

COST: $10 donation requested, students with valid student ID get in free.

RSVP at Meetup.com REQUIRED:
http://web.meetup.com/32/calendar/5573753/

Official Website: http://www.atlanta-web.org/meetings/2007/april/

Added by MikeSchinkel on April 23, 2007