PPC training February 1, 2010

Webcredible's hands-on PPC (pay per click) training course lasts for one full day and usually has a maximum of 10 participants due to its interactive nature.

WHAT YOU’LL LEARN

During the one-day interactive course you will:

- Find out precisely how to plan, set up and manage a highly effective PPC campaign
- Discover how to evaluate and fine-tune your PPC strategy to optimise performance
- Learn the secrets of writing captivating PPC ads to get customers to click
- Optimise advert copy to reduce undesirable click-throughs and save money
- Discover insider tips on how to develop an optimal bidding strategy
- Find out how to find and exploit the best possible keywords variations
- Understand the pros and cons of high and low positions
- Track results to maximise ROI through accurate measurement and analysis
- Understand the differences between the main PPC vendors

TRAINING PHILOSOPHY

Our pay per click training follows one basic principle:

'Give a man a fish and you feed him for a day, teach him how to fish and you feed him for a lifetime'

Put simply, we don't want to create and run a pay per click campaign for you - we want you to be able to do it by yourself, again and again in the future. The PPC training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt.

By the end of the day, you'll have acquired a deep understanding of how to deliver a highly effective PPC campaign, delivering outstanding results at minimum cost. As a result of our hands-on PPC training, you'll have:

- A deeper understanding of your new knowledge
- Ownership of what you've learnt
- The ability to apply what you've learnt again and again in the future

TESTIMONIALS

"The training was excellent. I'll certainly recommend it to those around me." - Andy Brockie, Guardian.

"We were delighted with the course and are now perfectly equipped to improve the online content for all our customers." - Richard Linnington, First Choice Holidays.

"Practical exercises helped us apply our new skills during the training. It was fun, interesting and interactive - I'd recommend it to anyone." - Filip Elerud, Levi Strauss.

Official Website: http://www.webcredible.co.uk