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PLF2 Review - A well planned new product launch strategy can result in a very successful business. However, often people do not plan the product launch well enough to get enough publicity and generate enough interest in the new product. The more initial buzz and interest you generate in your product the greater your initial success will be and the more money you will have to market your products and create an even bigger impact.
The very first part of your new product launch strategy should contain a well written press release. It is very important to make your press release newsworthy. You can organize a product launch at a trade show which will create additional buzz and interest. If you do this right you can generate substantial interest and free media coverage which could be worth tens of thousands of dollars in advertising.
The next step of your new product launch strategy is to announce the product launch to your list. Your list already knows and trusts you. If it is something that interests them they will buy your product. You can create a video which advertises the benefits and this will increase the interest level in the product.
Added by plf2 on March 27, 2008