Pittsburgh SEO Group April 21, 2011

Pittsburgh SEO Group See You in the Search Engines


April 2011 SEO Group – Beyond SEO: Using Your Web Data for Business Growth

April 21, 2011

Topic: April 2011 SEO Group - Beyond SEO: Using Your Web Data for Business Growth

Location: Pittsburgh Technology Council

Address: 2000 Technology Drive
City: Pittsburgh, PA 15219

Details:

When: Thu 21 Apr 2011 9:00am – 11:00am

Share URL: http://j.mp/apr11seogroup

Hello, Pittsburgh SEO Group Members! We’re excited to announce our April 2011 meeting at the Pittsburgh Technology Council space. Please be sure to RSVP. We look forward to seeing everyone!

Special thanks to the Pittsburgh Technology Council for coordinating the meeting space.

Timeline

9:00-9:30

Networking/Introductions

Food: Donuts and Coffee

9:30 – 10:15

Speaker:  Mary C. Ecsedy – Managing Partner of Circuit Riders, LLC.

Bio: Mary Ecsedy is the Managing Partner of Circuit Riders, LLC, a full-service website design company located in Pittsburgh, PA.
Circuit Riders specializes in Website Business Analysis, taking the business intelligence generated by a website and search results, and analyzing it for its significance to their clients’ business. When the results are incorporated into business processes, they can be used by management, product development, business development and marketing, sales, operations, training, documentation, customer support, and yes, the Website team.

Presentation Topic:  Beyond SEO: Using Your Web Data for Business Growth.

Description: Achieving top ranking on Google or other search engine results for your primary keywords is the main goal of Search Engine Optimization. However, what is less well understood is how to use the web data generated by SEO and Search Engine Marketing can also be used for business intelligence.
This presentation looks at web search and traffic data for its value as business intelligence. The presentation will include a brief overview of Web server traffic data and how it’s generated, real-world website business analysis examples, and a list of questions to get started thinking about using a website for business development, not just Search Engine Optimization and Marketing.

10:15-11:00

Q&A Session: During this time we will allow anyone to ask their own SEO and Internet Marketing questions and allow other experienced professionals answer their questions. This is ideal for Beginners and Veterans alike.

Official Website: http://www.pittsburghseogroup.com/events/?event_id=16