“PINKTOBER Rocks” Kicks-Off Seminole Hard Rock Hotel & Casino’s PINKTOBER™ October 4, 2012

Stunning visuals of Seminole Hard Rock Hotel & Casino illuminated in passionate pink showered in pink fireworks will set the stage for “PINKTOBER Rocks.” In participation with the Miami Food Trucks, Seminole Hard Rock will kick-off its PINKTOBER activities with a special Sunset Lighting Ceremony benefiting the Breast Cancer Center Fund at Memorial Foundation and American Cancer Society’s “Making Strides Against Breast Cancer.” The event will also include a “Most Creative Pink Shoes” contest – men’s, women’s and children’s – to be judged by local celebrities and fashion experts for cash and prizes, a pink fashion show, bake sale, the Plantation High School Marching Band and music by Rock With U Entertainment. Murphy’s Law, newly opened The Swamp, TATU and Hooters will offer pink drink specials while other restaurants and retailers will have additional special offers available. The Women’s Imaging Center at Memorial Regional Hospital, Bikes & Beauties, Peterson’s Harley Davidson and the Florida Panthers Redline Lady Panthers will also be on-site to show their support for breast cancer awareness.