People-Centered Design: Creating Cost-Effective Web Sites June 25, 2008

Experts show you how to make your organization's design strategy work for you and your business
People-Centered Design: Creating Cost-Effective Web Sites for Diverse Audiences

Katrina Alcorn, Principal, User Experience and Content, Hot Studio
Renee Anderson, Director, User Experience, Hot Studio

How can nonprofits and other organizations make their web sites more relevant and compelling to the diverse audiences they serve? Two leading practitioners from the online design world present a people-centered approach to finding big answers with small budgets. Starting with real people and their needs, Alcorn and Anderson deconstruct the most commonly used research methods considered best practices in the design world, and they demonstrate how insights from this research can lead you to compelling design features online.

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