PDMA: The Fuzzy Front End of Product Development February 15, 2006

http://www.norcalpdma.org/program/index.html

The Fuzzy Front End of Product Development

How to Create an Ongoing Funnel of Successful New Products

Wednesday, February 15, 2006
6:30pm - 8:00pm
(Refreshments served)

http://www.regonline.com/Checkin.asp?EventId=89852

Product Managers often get so caught up developing and implementing our current generation of products that we forget to build our product pipeline. However, we find that successful companies have a structured process for gathering data from the marketplace, identifying new opportunities and ranking new product ideas. In this session, our panel of experts will tell you how to make sense out of the fuzzy front end of product development by creating that funnel of new products.

Key takeaways include:

* Methods and structures for capturing new product ideas
* New product ideation and how to implement an ideation process in your company
* How to screen and rank new product concepts

COST & REGISTRATION:
Member/Non-member/Door: $25/$35/$5 more at the door.
http://www.norcalpdma.org

MORE INFO:
Website: http://www.norcalpdma.org/program/index.html
Email: programs@norcalpdma.org
Phone: 650-380-2627

About Product Development & Management Association, N Calif Chapter:
The NorCal PDMA is the only local community for product development professionals. PDMA is connected to the best and brightest developers and entrepreneurs in the Bay Area and has strong ties to industry experts, corporations, and leading academic institutions.
www.norcalpmda.org
www.pdma.org
programs@norcalpdma.org