PATCA Mtg-Leveraging Today's Social Internet: Position Your Business May 8, 2008

PATCA's May dinner meeting will feature Patrick Schwerdtfeger of Tactical Execution, who will take us on a deeper dive to discover new methods of marketing your consulting practice on the web. Patrick will focus on understanding the new generation of managers who hire consulting services, and learning to communicate with them using social networking technologies.

Patrick says, "The generation gap is widening. The younger generation is increasingly defining itself on technology platforms. Between cell phones, iPods and the internet, their digital footprint is changing the way business is done and where money is spent."

What You'll Learn:

*Who benefits from the new mantras?
*How can you capitalize on the new technologies?
*Where is the opportunity?

Over 98% of websites get fewer than five visitors each day, and consultants' websites are no exception. Patrick believes that most people are doing this all wrong, so he will explain his thinking and share tips on how consultants can change this dynamic.

Discover where these young consumers spend their time, what information they find useful and who they listen to. Understand their motivations and reap the rewards. Learn how you can leverage cutting-edge social media tools to touch an often-misunderstood generation.

About the Speaker:

Patrick Schwerdtfeger is the founder of Tactical Execution; a company that leverages progressive marketing strategies to build credibility and exposure for its clients. Patrick is an award winning speaker and has given hundreds of workshops and seminars across the United States and western Canada. He was also an instructor at the 2007 Internet Marketing Conference held in Stockholm, Sweden.

$30-members; $35-non-members; $27-guests.

Official Website: http://www.PATCA.org