Crucial Technology Marketing Concepts for the Busy Consultant
Spend a couple of hours at a PATCA meeting, and leave with the best nuggets of today's marketing wisdom - especially for busy consultants and entrepreneurs who don't have time to read all of the latest books on business strategy.
Our speaker, Sean Murphy, CEO of SKMurphy, Inc., will provide a summary of 10 important books, delivering key marketing insights and some clever rules of thumb that will help you achieve success for innovative products and consulting services in Silicon Valley. They provide the terms, the metaphors, the parables - in short the language - that successful high technology firms use to develop their plans and monitor their execution. Murphy will cover wisdom from authors like Clayton Christensen, Geoffrey Moore, Peter Drucker, and William Davidow, who provide a strategic framework for high technology marketing, and explain how this world works.
Sean Murphy, CEO, SKMurphy, Inc.
"Early Customers and Early Revenue for Startups"
Web: http://www.skmurphy.com
Blog: http://www.skmurphy.com/blog/
$30 (members); $35 (non-members); $27 (guest(s) of member).
Official Website: http://www.PATCA.org
Added by FullCalendar on May 8, 2007