Panel: Designing systems with emergent behavior October 10, 2006

5:30-7:00 pm
Optional Dinner with BayCHI Friends

7:00-7:30 pm
Tea, Coffee, Socializing, Joining BayCHI…

7:30-9:30 pm
Panel: Designing systems with emergent behavior
Tim Brown, Ideo; Peter Merholz, Adaptive Path; Joy Mountford, Yahoo

What is the role of design in web sites like MySpace or games like Second Life? Clearly it's different than designing products for more traditional web sites. How does the role of design change? Can it even be called "design" in the way that many of us use the word design?

A panel will explore these and related questions.

Tim Brown is president and CEO of IDEO, a world leader in design and innovation. Tim speaks regularly on the value of design thinking and innovation to business and design audiences around the world.

His leadership in design is widely sought in industry, academia, and the nonprofit community. He advises senior executives of Fortune 500 companies on a variety of boards and committees. He is on the Board of Trustees for the California College of the Arts and ZeroOne: the Art and Technology Network.

Tim has led strategic client relationships with DaimlerChrysler, Microsoft, Motorola, Pepsi, Procter & Gamble, and Steelcase. Tim has received numerous design awards, and his designs have been exhibited at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London.

In 2004 Tim received an honorary doctor of science degree from Art Center College of Design in Pasadena, California, and in 2005 he was named a visiting professor in design at the University of Northumbria, Newcastle, England.

Tim joined IDEO in 1987 after earning his MA in design from the Royal College of Art in London. He managed IDEO's San Francisco office from 1990 to 1995, and headed IDEO Europe from 1995 to 2000.

Peter Merholz is president of Adaptive Path, an experience strategy and design firm. Perhapshe is best known for his blog, published since 1998, where he writes about design, business and technology. He is director-at-large for the IA Institute, the leading professional organization for information architects.

S. Joy Mountford has been designing interfaces for over 25 years. Her design experience ranges from applications used on aircrafts to personal computers to consumer devices. She is an internationally recognized leader in user-centered interaction design.

Joy has lead design efforts to create interfaces for audio and visual devices, interfaces between the electronic and printed materials, and for toys and interactive music creation and generation systems.

Most notably Joy headed the Human Interface Group at Apple Computer for 8 years, and then moved to Interval Research for five years. At Interval she lead a series of innovative and influential consumer music creation and jamming software and hardware devices for various consumer products.

After Interval she formed her own interaction design firm, idbias, working for a range of clients to design, redesign, prototype and evaluate interfaces to help people be more effective with technology. Past clients encompassed a broad range of businesses from: banks, libraries, music publishers, and toy companies, Lego and Mattel.

In 1990 Joy pioneered the creation of the Interface Design Project, which sponsors interdisciplinary design at universities around the world. She continues to lead this effort for various sponsor companies and has brought the program to Yahoo!, who held their first successful design expo in August 2006.

Joy joined Yahoo Research in 2005 as a Distinguished Scientist and Senior Director in User Experience and Design for products in the Communications, Communities and Front Doors business areas. Just recently she has expanded her charter to start a design innovation studio for Yahoo!.

Her project interests focus on building extensible and creative spaces using technology found in hotels and in creating wearable, technology-aware ensembles. Joy is most intrigued by how to best bring artists and scientists together to create usable and appealing new tools. She believes that the merger of disciplines working side-by-side is the best way to encourage real innovations for consumer products.

Official Website: http://www.baychi.org/calendar/20061010/