Panasonic Living in HD (Truck Tour) February 1, 2008

WORLD’S LARGEST PLASMA HDTV
ARRIVES IN LOS ANGELES

Panasonic ‘Living in High Definition’ Nationwide Tour
Stops In Los Angeles This Weekend

New Program Seeks Families to Live With $20,000 Worth of High Definition Products and Document their Experiences

WHAT: Panasonic’s Living in High Definition Nationwide Truck Tour visits the Los Angeles area this weekend giving area residents an opportunity to get hands-on with the latest in High Definition electronics and a look at Panasonic’s 103-inch Plasma HDTV – the largest in the world.

The Tour features a 53-foot truck that expands to create a High Definition environment featuring Panasonic’s line of 1080p Plasma HDTVs and provides visitors with the opportunity to “play” with Panasonic LUMIX Digital Still Cameras and HD Camcorders, capture images on an SD Memory Card, and then view their work on a variety of Plasma HDTV’s and print photos.

The mobile truck’s living room set-up brings to life the Living in HD experience while showcasing the same suite of products worth $20,000 that 30 families will receive as part of an ongoing Panasonic program to research families living with HD products. Area families can create submissions for the program when visiting the truck tour this weekend. Information on the tour and program submissions can also be found on www.LivingInHD.com.

WHY: In 2009, the history of analog broadcasting in the U.S. will come to an end as television stations switch to broadcasting exclusively in digital format. The Living in High Definition program was created to explore this transition and how the latest High Definition television and video technologies can enrich the American lifestyle.

WHEN: Friday, February 1, 2008- Sunday, February 3, 2008
12pm-2pm/ 10am-6pm/ 2pm-4pm



WHERE: Fry’s Electronics
6100 Canoga Avenue
Los Angeles CA 91367

Official Website: http://livinginhd.com